Learn From The Smartest Millionaire Minds in Business

The Truth About Your Mind, Weight Loss & Health

Just about every diet can work for the short term, but rarely are they effective for the long term, and when ‘weight loss’  is unhealthy, the only thing that lasts is the side effects, right?

To curb this epidemic of weight that keeps returning, we’ll look at the psychology, the science, the nutrition, and the mindset behind releasing weight and staying healthy.

Bestselling Author and founder of Neurogym, John Assaraf, has dedicated his life to learning and teaching how the brain functions in relation to achieving success and lasting results in all spheres of life and business.

His focus on brain research and brain retraining has yielded astounding results for students who seek to strengthen their mindset, in order to improve their lives and achieve their goals.

Your levels of happiness, success, wealth, and all you experience start in your mindset.

The secret he discovered behind 'weight loss' is no exception as it is indeed a person’s “inner game” combined with science and nutrition that determines the outcome of your efforts.

The deeper meaning behind this is that it’s all connected and, to put a fine point on it, your physical, mental, emotional, and spiritual health impacts your financial health.

In the pursuit of balance and bliss, if you’d like to know what it really takes to release the extra weight you’re not satisfied with, learn how John went from ‘fat and flabby at 45 to fit and firm at 55’

How Your Brain Works

We’re neurologically wired to ‘find’ what we’ve ‘lost’, says John, so consider the consequence of releasing the weight instead of losing it.

Once you realize that a healthy lifestyle serves you, you’re essentially mentally starting your process of releasing what you no longer desire, giving it back to the universe so that someone else who can use it, may have it.

So what did John do to focus on his health and well-being?

You’ll learn about 3 steps that John says he used to release undesired weight and keep it off for good as you read on.

Why Weight Loss Returns in 99% of People

Every diet works short term but John learned from leading experts in the world what the secret is behind keeping unwelcome weight off and staying healthy.

Here’s John’s journey.

At 48, the more robust version of John weighed in at 238 pounds.

While they were on the chairlift after a great day of skiing with his family, his 13-year-old son put his hand on his shoulder and said something that would change John’s life forever.

“Papa, we love that you can ski and board with us, but we wish you wouldn’t be so tired all the time on the mountain because we want to go faster.”

In that moment, his heart opened up completely, but John felt embarrassed and ashamed that he couldn’t do what his son required of him, although he believed he was taking adequate care of his health.

He worked out every morning and trusted he was eating healthy.

But he was still carrying around 30-40 extra pounds which put stress on his knees, quads, and hips, and his energy levels were depleted.

So, because John loves spending active quality time with his family, he made a vow.

“I’ll make you a promise… 

I will do whatever I have to do to get in the best shape of my adult life so that I can not only teach you and your brother how to ski and board more…

But I promise you right now that I’ll get into the best shape of my life and KEEP IT until you and your brother (hopefully) have children.

And I’ll teach your children how to board and ski when they’re old enough.”

This story is relevant because, for years, John admits that he lost weight, felt and looked better, and then gained all he 'lost' back.

He lost over 250 pounds, 15-20 pounds at a time, over and over and over again!

And it was not for the lack of trying, but he didn’t really understand the brain science behind 'weight loss' and keeping undesired weight off for good.

John had to accept his sugar addiction and overcome it.

Can you relate?

What ignited John’s transformation, he says, was the promise he made to his son and following 3 steps with utter focus and commitment.

He had a vision and set a goal of what his life was going to be like, being able to ski all over the world with his children and to get in shape and stay in shape long enough to be able to do the same with his grandchildren.

Because John was really serious about this, he hired a team of experts to teach him about the neurology, the biology, and the psychology of releasing weight and keeping it off.


Most people set a temporary weight loss goal, for a reason or for a season John says, to lose some pounds.

Whether that reason is to fit into a special dress or pair of jeans, or for an upcoming high-school reunion or family gathering, these goals are all short-term.

What separates people who ‘lose weight’ just to gain it all - and oftentimes more - back, from people who release weight and keep it off for good?

All of them had a vision of how they’d feel, what they’d be able to do, and how much more energy they’d have if they shed the weight, but one thing stood out.

John mentions that the individuals who decided to make a lifetime commitment to releasing weight and keep it off forever were the people who were able to stick to their specific weight loss program.

The people who simply invested in weight loss to have a good beach body gained all of it back the following winter.

Step #1 - Commit for a Lifetime

Make a commitment to yourself to release the weight and keep it off no matter what - create the vision and the goal for a lifetime vs. dropping some pounds for a while.

When motivation and drive are present, says John, your behaviors and mindset will change.

It changes your psychology from ‘going on a diet’ to ‘stopping your entire behavior, mindset and indiscipline that added undesired weight in the first place’.

Step #2 - Reduce Fat and Address Your Addiction

Commit to losing FAT by means of eliminating what doesn’t support your body’s optimal health and dealing with your addiction.

John discovered that weight loss is generally easy as you’ll lose water, muscle, tissue… 

There’s so much that ‘weight’ is comprised of so where should the focus be?

Don’t focus on ‘weight loss’, focus on reducing undesired fat, because the scale will move up or down between 3 - 7 pounds, depending on what you eat, John warns.

For instance, eating pasta or brown rice the night before retains 2½ times the amount of water and chances are that if you weigh yourself the following morning, your weight might actually be ‘unintentionally’ higher than you anticipated.

It’s important, therefore, to choose a food plan that will work well for you.

Not a diet, but a food plan that will work for your individual dietary requirements.

Based on this, John decided to become a vegan, which means he doesn’t eat any animal protein - no chicken, fish, dairy, or meat of any kind.

He tested it for 100 days, felt great, continued it for another 100 days, and felt even better.

And the result is that all his aches and pains disappeared, and his hair and nails started to grow like crazy.

John then decided that because of the benefits he’s experiencing, that Veganism is right for him, but that doesn’t mean that it will be right for you.

You must discover your own food plan that will support you in releasing weight and keep it off.

Don’t be afraid to try a few different things and test the foods that produce good results, that you enjoy eating and help you feel great.

But there’s one other thing in this process that is crucial, cautions John.

You have to be truthful about your problems.

There are over 35 different reasons why someone is unable to shed unwanted weight, even if you go on an exercise plan as well as a proper food plan and ration your portions.

If you go onto an exercise and food plan to reduce your caloric intake, which is different to what you’re eating right now, there’s a part of your brain that’s going to switch on and it’s going to put you into a slower metabolism state.


Because, according to John, our brains are wired from prehistoric days to be able to make sure we have enough reserves based on our set point in our brain.

So most people who go on a diet reduce their calories, increase their exercise and their brain goes, “Hey, what’s going on right now?! Let me slow down your metabolism so that you don’t lose all that weight and we can have some fat storage!”

John didn’t know this, which is why he hired a few experts to teach him the truth behind reducing unhealthy weight and 'weight loss' in general.

The first thing he had to understand was how many calories per day was sufficient for him.

It turns out that 2,350 calories is his optimal number, and then John had to get real about his issues.

He was consuming far more daily calories than his body required, his portions were too big and he made sure to finish everything on his plate.

The story he told himself is, “Hey, I’m a big guy.  I’m 6’2” and I ‘need’ all of this on my plate.” 

But he did in fact not ‘need’ all of the 3,500 - 4,000 calories he was consuming daily. 

The second thing John had to know was how to improve his post-supper routine.

Every night after dinner, he would eat something sweet.

And not in moderation either, he couldn’t have just one cookie, he’d have 10.

Nor would a piece of pie or one scoop of frozen yogurt suffice, he would finish half a pie or 4 scoops of frozen yogurt with loads of toppings.

So he confesses that he had to deal with this sugar addiction, and promptly.

To top it off, John had severe sleep apnea and used to sleep with a CPAP (continuous positive airway pressure) machine to pressurize airflow into his nasal passage.

He learned that if you’re not sleeping well, it impacts your Leptin levels.

John’s team of experts shared with him that some of the research shows that if your sleep is interrupted, or your hormone levels are imbalanced, or your metabolism or circadian rhythm is off, these things could hold you back from shedding unwanted weight.

In fact, there are 35 things that could prevent you from achieving your physique goal, and of these, John discovered the 3 things standing in his way.

He took care of his sugar addiction, got his nutrition program right, got his exercise program right, and then he did something most people have never even heard of before.

Step #3 - Reset Your Fat Set Point

John says that he reset something that scientists know as a fat set point.

What is the fat set point?

Every one of us has this set point in our brain.

Just like a thermostat in a room has a set point based on what you program it for, all of us have a ‘fat set point’.

For most people, when they go on a ‘diet’ and take up exercise and do the things they must do in order to release weight and keep it off, what they don’t do is reset their fat set point.

So what happens when your set point is challenged?

Well, John has learned that your brain overrides your decision to be eating healthy and to exercise, and it does so with rationalization.

You say to yourself after a week or two, “Hey, I’ve been really good, I can cheat a little now…” and that is your brain’s way of getting you to go back to your set point.

So, not only did he use all of the brain training tools that they use at Neurogym with their clients, he went further.

He was able to release weight, keep it off, and then created a program called “Winning the Game of Weight Loss” that helps people reset their fat set point while they are choosing their right dietary needs, food plan, and exercise plan.

See, setting the vision and the goal, and having a big reason to release weight wasn’t enough, says John.

Being truthful about what the issues were that he had to address, and coming to terms with being an unintentional addict of sugar only took him so far.

And addressing those problems, and reducing his portion size did not help him drop or keep off weight consistently.  

John asserts that he had to retrain his brain, himself, and his self-image and that’s what helped him release the weight and keep it off.

For John, working with the experts, creating a vision board, and tracking his progress helped him keep his unhealthy weight off.

Replacing the term 'weight loss' with 'weight release' programmed his mind and habitual thinking in a favorable way to support his goal and actions.

Would You Like to Achieve Your Goals?

How do you set amazing goals, and what do you do between the ups and downs on this 'weight loss' vs. 'weight release' journey?

It’s important that you have the right knowledge, the right skills, the right strategies, the right discipline, and the right support, according to John.

Behavior creates habit, habit creates behavior... -John Assaraf

He suggests that you consistently look to develop daily rituals and track your progress.

Focus on achieving your goal and choose your patterns with discernment, John adds.

Keep track, maintain focus, and be consistent, says John.

One of the secrets to weight loss is to permanently release undesired weight rather than following the yo-yo patterns of weight loss and weight gain that don't work.

Conclusion:  From Weight Loss to Weight Release and a New Fat Set Point

There’s a difference between ‘losing weight’ and ‘releasing weight and keeping it off’.

Committing to getting rid of fat is more effective than focusing on general ‘weight loss’.

There are many 'weight loss' techniques and although some may work, the secret really is in releasing what no longer serves you and resetting the fat set point in your brain.

How did John overcome his sugar addiction?

Sugar is 4-5 times more addictive than cocaine and your brain becomes addicted to the quick bursts of energy that simple sugars give you.

Your brain is always looking for things to burn quickly but because sugar also affects your Leptin and Insulin levels, it increases your risk of being unhealthy.

John chose to eliminate things that don’t support his goal of optimal health and wellness.

Initially, he tried to have sugar only on weekends or on special occasions.

It didn’t work for him and it probably won’t work for you if you’re also a sugar addict.

If you’d like to keep undesired weight off, whether you’re addicted to salt, or textures, or anything in surplus, then like John, you’d have to make a decision...

That you will get rid of refined sugar, or whatever it is that you’re addicted to, for good.

Remember “a reason, a season or a lifetime”?

That’s probably the toughest decision you’ll ever make.

Addicts generally don’t have the ability to do anything in moderation, so when John made the decision for a lifetime, it changed his perspective completely.

Abstinence, that’s how you make the decision for life and commit to it.

Go back to your mindset.

What you put in is what you get out, and as much as that pertains to biology, nutritional quantity, and quality, there are emotional and other factors that impact your results.

John Assaraf can teach you how to reset your fat set point so you can release unhealthy weight and keep it off for good by sharing with you the latest in neuroscience and neuropsychology so you can win the game of 'weight loss' once and for all with this program.

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Frequently Asked Questions About Your Mind and Weight Loss

Has your Mind ever wondered…

How does your mindset affect weight loss?

According to John Assaraf, your brain has a fat set point and whenever you do your best to lose weight, your conditioned mind will do everything it can to ensure your body has enough in reserve just in case…

That’s why it’s vital to not only set your goal, have an eating and exercise plan, and stick to it, but to reset your fat set point for lasting results.

Focus on releasing the weight that doesn't serve you, rather than focusing on weight loss.

And learn here about the science of 'weight loss' for permanent results.

Can your mind keep you from losing weight?

Yes it can, and it does.

Weight loss is often misunderstood and misrepresented by people who desire a quick fix.

The fat set point in your brain is programmed to prevent your demise by making sure it stores fat reserves when your body starts receiving less of what it has become accustomed to.

How do I reset my brain to lose weight?

By adjusting your fat set point, like you would a thermostat in a room, to the correct setting.

Remember, weight loss has many components and your mind is geared to ensure your survival.

There are at least 35 other factors that thwart your 'weight loss' efforts and if you'd like to learn what to do to create a healthy lifestyle and stay the course, you'll enjoy the free web class.

So instead of focusing your thinking on 'weight loss', commit to releasing what does not serve you and learn how you can address the emotional and psychological aspects standing in your way.

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