The secret to creating the most powerful marketing message rests in appealing to the senses of your target audience.
You have to be more than interesting if you expect to make an impact and draw people in.
While multi-millionaire and Author of Secrets of the Millionaire Mind, T. Harv Eker was building his empire, he learned and applied the quickest, most potent ways to get his brand noticed to ensure a return on his investment.
This is how, in 2 ½ years, he went from broke, to multi-millionaire!
Keen to learn how your marketing messages can surpass the ‘interesting’ goalpost?
Here are Harv’s four basic elements of highly effective marketing.
Honing in on the proven aspects of business instead of the mind of the millionaire for a moment, the notion of both the gambits of psychological prerequisites and business can’t be summarized in a few short blog posts.
Hence we’ll focus on the necessity of marketing, of which the effective execution is often not as simple as knowing it must be done.
It demands work and for one to learn how to top, being just interesting.
How do you craft clear and concise marketing statements?
These four basic elements will generate success building and highly effective marketing messages:
Let’s place focus on the element of interest, as the interest of prospective customers plays a huge part in the other three.
Interest must be captivated at the start of the message.
If the recipient isn’t hooked immediately once you get their attention, you’ve lost them.
So what captures people’s interest?
Simple enough: pain and pleasure.
Regardless of what we’re getting up to in life, we either wish to find ways of increasing pleasure or avoiding pain.
These mind-based motivators adhere to emotional elements too.
A pleasure-based introduction to a marketing message is really very simple.
You’re seizing interest rooted in a positive benefit.
E.g. “Get ripped fast!”
What’s the message?
Get in great shape.
What’s the benefit?
Get there quick!
You absolutely want to specify benefits, however, research shows that messages on avoiding pain have a much greater positive impact on sales than pleasure-based advantages of your service or product.
Pain-based marketing has the potential to triple your business’s income as it identifies the disease and offers a cure.
Harv describes it as the “problem-solution opening”.
These are the three types of “problem-solution openings”:
As a “You-based opening” example: ‘Do you have [fill in the blank] problems?’
You’re implying, briefly, that if your prospect had been searching, by now they should have found a solution already.
The solution you’re offering could be that, or even more appealing.
A “Me-Based opening” is a firsthand account of your story, or your client’s.
When Harv shares the journey of how he progressed from one collapsed business to another and then became a millionaire, it adds credibility—“I’ve been where you are.”
A “Them-based problem-solution” creates an immediate connection where you ask a direct question to the prospective customer.
They can relate to it instantly, sort of like a comedian doing a candid stand-up about common themes people seldom consider.
For example: “You know how so many people today are stressed about their retirement savings? Well, there’s an amazing informational product out there that’s helping thousands of people right now…”
Try this exercise to learn how to be more than just interesting, by creating five openings for your marketing message.
A great starting place would be with your headlines.
If your reader notices your headline, the likelihood of them reading your whole message skyrockets.
Anyone can generate scores of these messages, however, can you be more than just interesting?
Be powerfully persuasive.
Be creative, effective, productive, and then be rich!
There are many free tools available on the internet that can help you create powerfully persuasive headlines and messages.
What are you waiting for?
Effective marketing starts with a genuine desire to solve problems with products and services that add value while maintaining integrity.
When communicating honestly, it is much easier to get creative with marketing messages and all that’s left to do is learn how to structure the message to appeal to the eye and stimulate the senses of the target audience.
Has your Mind ever wondered...
This is your opportunity to convince your target audience you can be trusted and that they want or need to do business with your brand.
The 4 basic elements of a smashing marketing message are to grab the audience’s attention, hold their interest, appeal to their desire and prompt them to action.
A meaningful message is engaging, honest, sincere and above all, solves a problem which brings mutual benefit to the table.