Effective marketing is essential for your business to succeed.
If you can turn marketing into an exciting adventure, all the better, and when it costs you next to nothing to make a huge impact in the market... who would say no to that?
Trainer, Speaker, and Author of Secrets of the Millionaire Mind, T Harv Eker didn’t wait before putting himself out there.
In fact, with multiple businesses over 12 years, he’s had to try everything imaginable to market his products and services, whether his marketing budget was flush or not.
Here we share 8 of Harv’s marketing ideas that are bound to get you excited about putting your name forward to the public.
Cash strapped with minimum moolah to spend on your marketing?
Unsure of where your focus should be to grow your business?
No stress – Harv says there are many effective marketing maneuvers that won’t max out your humble marketing budget.
Let's explore what Harv suggests for you to get more bang for your buck!
Marketing should be fun and to keep it simple, Harv provides 8 effective marketing ideas that will suit your business whether you can afford to splurge or are working on a budget.
Let’s analyze Harv’s infographic below:
Courtesy infographic from Harv Eker International
Harv makes no bones about the fact that marketing can be hard, and he also insists that effective marketing is crucial for success.
Here he explains how to make marketing fun again with some of the most cost-effective ways to get your name out there:
It goes without saying, and stating the obvious ensures we neglect nothing here, that the sheer significance of making valuable content available is beyond helpful.
Harv suggests that you create social media content, a newsletter, or start blogging.
What you can create yourself, do so. (Free is always better!)
According to Harv, video content provides excellent value and although getting it professionally produced is costly, nothing stops you from giving it a go yourself.
No film crew is required.
If your cell phone is fairly new, Harv says that you’ve got a tool that can produce great quality video content which will help you to help others understand better what problems your business solves.
Harv suggests that you offer something special to your existing customers for referring new clients.
It could be a free product, a free month of service, or a different reward altogether.
Word-of-mouth is extremely powerful, and Harv insists that if your friends are sharing your business solutions with their friends, that kind of advertising is invaluable!
Customer referrals will help spread the word about your business. -T. Harv Eker
Email marketing can be excellent for encouraging visitor engagement with your business in addition to maintaining relations with existing customers, says Harv.
He recommends that you promote signing up for your newsletters by offering bonus content for new visitors who subscribe (e.g. get your free e-book on using the farmer’s almanac to plant when you sign up for our Farming Favorites newsletter).
And, he also insists that you gently nurture your subscribers via email until they are ready to emerge as paying customers.
Another winning strategy that Harv recommends is that you endeavor teaming up with other local businesses.
He asserts that promoting each other’s businesses is a win for you both.
As an example, give your customer a coupon to the other business, and vice versa.
Promoting each other on your email lists is another avenue — it’s termed affiliate marketing.
Naturally, you would not likely partner with a competitor, therefore, Harv encourages you to find a business that offers related products or services.
For instance, a flower shop might partner with a personalized gift store.
Find another local business to partner with, and you can help each other. -T. Harv Eker
Harv argues that you could also network with local reporters and distribute press releases to provide your business with local media coverage.
Be mindful though, he warneds, as reporters don’t cover sales and promotional things.
You must buy advertising space for those, he adds.
However, Harv asserts that free publicity is possible if your business offers something newsworthy or unique.
You’ll have to conjure up some cash for a prize, although the traffic you’ll lure will be worth every penny spent, says Harv.
And if the money-well is just about dried up, there’s no need to be extravagant with the prize to attract participants, he adds.
Harv mentions that something limited edition, a few fancy backpacks, or exclusive water bottles might just do the trick.
Better still, Harv suggests, would be to give away your own service or product as the prize!
Not only will people experience greater value, but prize winners instantly convert to becoming marketers for your business as they’ll share their prize victory with their friends!
Marketing can be fun, easy, and doesn’t have to cost a lot. -T. Harv Eker
Get creative with what you have, be it connections, friends, unique products, or services, and showcase your business interactively.
Get out there, do demos, provide free samples, do workshops, and introduce people to what you love!
Don’t allow a budget constraint to prevent you from inviting traffic.
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Has your Mind ever wondered...
Using what you already have, from resources to data, and getting creative with ideas, offers, deals, prizes, and promotions without having to incur unnecessary expenses all make for effective marketing tactics.
The problem-solving kind that has mutual benefit and true value at the core is the most effective marketing you can practice.
Consider the value of a resource that contains an abundance of facts, information, and 'how to' answers, with tutorials, self-help material, exercises, and a results feedback section for improvement in a single piece of content that can be referred back to at the reader's leisure.
This is but one example of effective content marketing where putting in the hard work once helps you reap benefits repeatedly.
The proof of your marketing efforts will be evident in your results, not only in sales figures but in the levels of customer satisfaction and repeat business.
Thank you so much