You don't have to put your idea of writing a book on hold any longer, regardless of what industry you're in.
Being a published author can work wonders for your credibility when launching or growing your business.
Your book provides information and knowledge to people and can serve as a low-ticket item to help clients develop trust in you.
Trainer, Speaker, and Author of Secrets of the Millionaire Mind, T. Harv Eker knows the value of creating authority as an expert through publishing literature.
And although books offer certain advantages to you, your business, and your brand, there are some things you must know before you get started.
So if you’re serious about writing a book, check out these effective tips that Harv suggests, so you can avoid unnecessary time-consuming mistakes.
It is unfortunate that many people pursue writing a book for the wrong reasons, or simply go about it incorrectly, says Harv.
If you enjoy writing for the love of it, then by all means write!
But if your goal is to profit from a book or multiple books you’re writing, you’re looking at a whole different ball game, he adds.
Before you even consider getting started on writing your book, Harv insists that you have to know these 4 things:
Harv warns you to not make the mistake of forsaking everything so you can write this book.
There’s a tendency among potential authors to think… “I’ve got to have a front-end piece, and a book is a good idea, so I’m going to take a year off to write. Then I’ll come back strong!”...
That’s just dumb, he says.
And how does Harv know this?
Because he almost did it himself!
Even if the process was meant to help him creatively, all it did was put financial stress on him.
Can you guess what his writing was like?
Drivel!
And can you guess why?
Because in his mind, it had to work immediately as he was broke and he was also making no money at the time.
So Harv encourages you to NOT do it that way.
Don’t put yourself under that kind of pressure.
Keep going whatever you have going on, he adds.
Do NOT sacrifice your day job until you’ve achieved the financial freedom sufficient to do so.
If you can find somebody who has 'spare time', Harv will show you somebody who has 'broke time'.
And that’s because ‘spare time’ doesn’t exist, according to Harv.
You’ve got to make time for writing in the same way you’d make time for another job.
Say this to yourself… “Instead of a vacation this year, I’m going to do a book writing vacation” and if that doesn’t work, then make Fridays your ‘book writing’ days.
Or do it on Wednesdays where, instead of watching 4 television programs, you choose to watch only 2 and you spend the other 2 hours writing your book.
Harv asserts that by making quality decisions about how you use your time, you can write your book in a reasonable timeframe and still attend to everything else you’re responsible for.
‘Writing a book is useless; selling a book is useful’…
If you find that writing a book can help you heal your soul, or if you simply enjoy the process of writing and creatively expressing prose on a page, then Harv insists that’s great.
Do it.
However, if you desire results from a business perspective, merely writing a book is fundamentally useless, he argues.
Because selling your book is where you’ll experience real purpose and value as a brand.
Being an author is one thing but selling your book is an entirely different matter when it comes to being effective and useful, Harv says.
In the same way that writing is one skill, selling and marketing are completely something else.
And the beauty of it?
Regardless of your preferred field, Harv confirms that you can combine them both!
Whatever industry you’re in, you can write and sell your book, even if it’s about furniture and lighting.
You can author a book about whatever you’re knowledgeable on or involved in, says Harv.
You’ll be viewed as an expert, he adds, and people will be drawn to you for buying furniture and lighting because people have the desire to do business with the experts.
Before using your valuable resources to promote and sell your book, Harv urges you to consider marketing something shorter and simpler.
He emphasizes that this will give you the opportunity to test whether or not there’s a requirement, and if people actually like the value you offer with an eBook.
Instead of compiling a 250-page book and taking a gamble on whether it will sell or not, why not start with a short 25-page report and consider selling it for $5, $10, or $15?
If your report is unable to sell coaching and speaking events then your eBook will likely not work either, Harv warns.
You’re better off starting with something you can put down on paper in a single night and market the next day...
Rather than spending 18 months on writing your book and getting it published just to learn you can’t actually get the product sold.
Now, these tips aren’t meant to discourage you from writing a book at all.
Instead, it’s a heads-up for things to consider before you start.
A little bit of planning goes a long way and we’d rather have you start and finish strong, than have you waste precious time, money, and energy.
Pretty much every move you make can be an opportunity for marketing your business, and writing a book is no exception.
When you’re writing a book, you’re essentially transferring knowledge and insight.
Your unique voice must be heard and if you’d like to learn how to deliver your message effectively, and captivate your audience meaningfully, then learn more about how to convey your message in a way that will captivate an audience.
Whether you’re an author, speaker, trainer, coach, or entrepreneur with tons of business experience or none, knowing how to present solutions like an expert is an invaluable skill.
So if you’re planning for success and wish to make a lasting impact with long-term returns, the secret is in learning HOW, and there are many successful authors to learn from - follow their strategies as you will always find what you're actively seeking.
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Has your Mind ever wondered…
Of course, you can.
When you consider every author out there who wrote their first book ever the question becomes more like... “What must I know before writing a book?”.
The 4 tips in this article will help you get started, stay on track, and save you a ton of time, money, and energy.
Instead of writing a 250-page book and taking a gamble on whether it will sell or not, why not start with a short 25-page report and consider selling it for $5, $10, or $15?
If your report is unable to sell coaching and speaking events then your eBook will likely not work either.
You’re better off starting with something you can put down on paper in a single night and market the next day…
Rather than spending 18 months on writing your book and getting it published just to learn you can’t actually get the product sold.
If you’re looking for a highly effective marketing strategy to put your name among the experts, gain authority, and reach a large audience then absolutely yes!
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