Many business owners avoid great marketing efforts due to viewing it as an inauthentic ruse that tricks people into buying their product or service when in fact, the opposite is true.
It’s the very mindset of ‘marketing is sleazy’ that prevents exponential success in a business.
Renowned Trainer and Bestselling Author of Secrets of the Millionaire Mind, T. Harv Eker pulled out all the stops to market his product which inevitably made him a millionaire in 2.5 years.
If not for his effective marketing strategy, there would be no money, no training material, no success, and no students killing it in business…
And if you look at his track record, he’s achieved his goals in every arena, and so have countless of his students.
As we analyze Harv’s infographic and what he has to say about effective marketing tactics we can use in both love and business, consider how this concept pertains to you and how you can best apply what you’re about to learn to optimize your results.
Courtesy infographic from Harv Eker International
Marketing’s very natural and we all use it daily, whether we realize it or not, says Harv.
He adds that your personal life is one of the more significant areas where marketing is evident and used very often.
As an example, let’s consider the parallels between marketing yourself to get a date, and marketing your business, according to Harv:
Harv’s infographic indicates that 3 elements must be fulfilled…
In the case of reaching out to a potential date, you’re offering things like your appearance, personality, and passion.
Whereas in business, you’re offering a product, a service, or a skill.
Your goals for dating may vary between aiming for casual dating, a committed relationship, or marriage.
While in business, your goals could be anything from gaining shares, opt-ins, or sales.
Figuring out who may be a good fit in dating translates to knowing ‘your type’.
In business, ‘your type’ refers to your target market.
What Harv means by Attraction consists of 2 elements:
To make yourself available and get noticed in dating, Harv says it helps to show up in places where your suitable future date hangs out, be it in physical or digital locations which could be events they attend or dating sites they’re on.
While in business, you have to make yourself visible and findable through search results, guest articles, and interviews, says Harv.
To get noticed and attract strangers to you, if you’re on a dating mission you’ll act and dress in ways ‘your type’ finds appealing to make yourself approachable.
In business, you’re looking for engagement from your audience through content such as articles, social posts, and videos they enjoy.
Harv emphasizes 2 elements that are required for conversion to your camp:
In a dating scenario, making contact means that you get their number so you can take conversations and ideas further.
From a business perspective, you can take engagement further through having a landing page, opt-in forms, and a call-to-action, suggests Harv.
When it comes to taking action for dating, you’d like your prospective partner to respond to your messages and calls to keep the interaction going.
Getting them to take action in business translates to having them join your email list, according to Harv.
Harv marks this milestone with the following element, which he says can happen multiple times:
If your objective is in the realm of love, the deeper connection could be a first date, a first kiss, or a commitment to a relationship.
In the world of business, closing translates to that first sale, a subscription renewal, or a successful upsell.
To become and stay successful in important relationships, Harv insists on this element:
For the love portion of your efforts, this means that you’ll be setting up creative dates, sending notes of affection or small gifts as gestures, as well as offering empathy, encouragement, and praise at the right moments.
In the arena of business, you’ll be doing the same by offering surprise loyalty bonuses to your clients, reaching out in person to check in on them, and addressing issues and concerns with enthusiasm and a sense of urgency.
Bottom Line: In business, effective marketing is the most critical skill, and similar to any relationship, you have to do it right for optimal results.
The core of effective marketing is to build strong, mutually beneficial relationships for the long term.
Here are 5 natural ways we market ourselves in love and business with a deeper exploration of Harv’s perspective:
You must set yourself up for success, he says.
Be crystal clear about your goals.
Create a unique and irresistible offer.
Decide on who the best fit is for it.
Being clear on these basic requirements saves you time and energy, setting you up for optimal results, according to Harv.
By redefining your goals as your requirements change over time, you adapt to succeed.
Dating
Whether your goal is to have many fun dates, to develop a committed relationship, or to get married, YOU are the product on offer.
You’ll be marketing your values, energy, personality, and appearance, says Harv.
Your ideal match or best fit may be your specific ‘type’, your soul mate, or your dream date.
Business
Included in your marketing goals may be opt-ins, social shares, and, no doubt, sales.
Your unique value offer is a great service or product that actually helps people.
Your target audience is your best fit, the specific group of people who require what you have available and are willing to pay money for it, Harv says.
So be crystal clear about your goals, create a great offer, and decide on who your solution is best suited to.
Get the attention of the right people.
Attraction, says Harv, is the start of your effective marketing process.
Whether you intend to attract a customer, a date, or a mate, Harv insists that you must figure out what they’re after.
Then you must be available, position yourself where your ideal prospects can find you, and capture their interest and attention.
Dating
Once you know who it is you’re seeking, you can figure out their favorite haunts, whether it’s online or offline.
So you’ll spend some time there and see if you have common interests, Harv suggests.
You can also learn about their interests by involving yourself in activities they enjoy, or simply by saying ‘hello’.
Business
Advertising seems like the most obvious choice if you’d like to get noticed, but Harv argues that you have many other options.
If you’ve got a physical location, consider setting up shop somewhere your ideal customers roam.
If it’s online, use SEO (search engine optimization) to show up in the right search results.
And to expand your reach, you can write article posts on sites that are popular, or host podcasts where you interview people.
Attraction is key to kick off your effective marketing campaign, so Harv suggests that you get yourself noticed.
Establish something that’s concrete, urges Harv.
Fantastic!
You’ve caught the ideal person’s attention!
But now what?
You take the next step by creating a connection.
Because if you don’t, Harv warns you that nothing’s going to happen.
You’ll be a pretty picture they’ll soon forget.
So you must initiate an actual conversation.
And prompt engagement by getting them to participate in something with you.
Even something simple and small could potentially develop into something significant, says Harv.
Dating
After making this connection and sharing an experience, Harv mentions that your next step is connecting via social media or gaining their contact details.
The goal could be for them to reply to a message or answer your call.
Business
Whether you connect through an ad they click on, a landing page, or a social media post response, your goal could be for them to join your email list, leave a comment, or like your page.
You simply must initiate conversation one way or the other, says Harv, and give them even the briefest of experiences as part of your effective marketing strategy.
Take it to the next level.
Because, according to Harv, you’re ready for a deeper relationship.
So it’s time to seal the deal with an agreement.
In both business and in dating, this negotiation could happen many different times and in many different ways by garnering new levels of trust.
Dating
Closing the deal in love could mean you officially go on a date, share a first kiss or enter a committed relationship.
You might consider marriage to be the ultimate close but even in situations of marriage, there are more deals to be made, Harv says.
The most successful people and couples continue nurturing each other and their relationships.
Business
Closing the deal in business generally means a sale’s been made, although it goes beyond making that first sale to your new customer, Harv adds.
Any time and every time somebody gives you their money, it means you’ve performed well in earning their trust and growing this relationship and that is GREAT!
Effective marketing is obvious in the results you get.
This is how, according to Harv, you achieve long-term success.
Closing is the end of the line IF you’re interested solely in short-term relationships.
But in business and in love, nurturing long-term connections is more rewarding.
It evolves into greater trust and loyalty, meaning greater success and security.
And, Hav insists that you win at this level by consistently providing “WOW” experiences.
Dating
You can send small gifts or affectionate notes or even plan creative dates.
You can also offer encouragement, or praise and be a great listener.
The better you know the person you’re in this relationship with the easier it becomes to keep filing the happiness cup, says Harv.
Business
Whether you reach out to clients to check in with them personally, or if you offer a surprise bonus for loyalty…
Your clients will appreciate it, - in the same way they do when you address concerns or problems promptly and enthusiastically - says Harv.
Especially when you follow up a little later to ensure they’re satisfied with the solution you provided.
The better you know your customers and target audience, the easier it is to generate ways to “WOW” them repeatedly.
Now that’s what effective marketing truly is, according to Harv…
Developing and nurturing mutually beneficial relationships which is the key to your success in both business and in love.
Whether you’re marketing a proposal of affection or a proposal of solving a problem, you aim to fill a void in the life of another individual.
It’s not about putting your best foot forward, it is about BEING what you’re selling.
That is why integrity is essential for long-lasting relationships both in love and in business.
You now know that great marketing includes the development and nurturing of relationships, but you might not know that, even if you hate marketing, it is a critical skill that can be learned.
In fact, if you’d like to succeed and remain successful, it is the MOST important skill to master if you desire to achieve your full potential in both your professional and personal life.
Because there is so much more to marketing than closing the deal.
You have to know how to negotiate, what language supports the best outcome for both you and your prospect, what solution is best suited to your target audience, and much much more.
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Has your Mind ever wondered…
The same way you attract anyone.
Marketing is a very natural process and we do it all the time, whether we realize it or not.
Effective marketing is, in essence, the building of relationships.
5 simple steps to follow to win at effective marketing are having clarity, creating attraction, establishing a connection, closing the deal, and nurturing the relationship.
We do this in our professional and personal lives!
If you’d like to be successful, whether for the short-term or the long haul, and whether in love or in business, you have to put yourself out there.
Effective marketing is about more than just having a product and selling it to people, or being a person who would like to have a relationship with another person.
There are key elements to develop as effective marketing is a skill and a tool that could make or break your relationships, both personal and professional.
What else is effective marketing other than effective business communication?
And, effective marketing as well as effective communication apply to both business and personal relationships.
The three fundamentals for effective marketing and thus, effective communication are to have clarity on your goals, a structure or strategy to initiate engagement, and knowing your target audience to consistently provide great experiences.
That is how you close deals and when you nurture these relationships that you’ve worked so diligently at building, you can have long-term success.
But if you'd like to master everything about effective marketing for good, realize there’s much more to it than meets the eye.
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