Many business owners avoid great marketing efforts due to viewing it as an inauthentic ruse that tricks people into buying their product or service when in fact, the opposite is true.
It’s the very mindset of ‘marketing is sleazy’ that prevents exponential success in a business.
Renowned Trainer and Bestselling Author of Secrets of the Millionaire Mind, T. Harv Eker pulled out all the stops to market his product that inevitably made him a millionaire in 2.5 years.
If not for his effective marketing strategy, there would be no money, no training material, no success and no students killing it in business…
And if you look at his track record, he’s achieved his goals in every arena, and so have multiple thousands of his students.
Marketing’s very natural and we all use it daily, whether we realize it or not.
Our personal lives is one of the more significant areas where marketing is evident and used very often.
As an example, let’s consider the parallels between marketing yourself to get a date, and marketing your business.
Courtesy infographic from Harv Eker International
In business, effective marketing is the most critical skill and similar to any relationship, you have to do it right for optimal results.
The core of effective marketing is to build strong, mutually beneficial relationships for the long-term.
Here are 5 natural ways we market ourselves in love and business:
You must set yourself up for success.
Be crystal clear about your goals.
Create a unique and irresistible offer.
Decide on who the best fit is for it.
Being clear on these basic requirements saves you time and energy, setting you up for optimal results.
By redefining your goals as your requirements change over time, you adapt to succeed.
Whether your goal is to have many fun dates, to develop a committed relationship or to get married, YOU are the product on offer.
You’ll be marketing your values, energy, personality and appearance.
Your ideal match or best fit may be your specific ‘type’, your soul mate or your dream date.
Included in your marketing goals may be opt-ins, social shares and, no doubt, sales.
Your unique value offer is a great service or product that actually helps people.
Your target audience is your best fit, the specific group of people who require what you have available and are willing to pay money for it.
So be crystal clear about your goals, create a great offer and decide on who your solution is best suited to.
Get the attention of the right people.
Attraction is the start of your effective marketing process.
Whether you intend on attracting a customer, a date or a mate, you must figure out what they’re after.
Then you must be available, position yourself where your ideal prospects can find you and capture their interest and attention.
Once you know who it is you’re seeking, you can figure out their favorite haunts, whether it’s online or offline.
So you’ll spend some time there and see if you have common interests.
You can also learn about their interests by involving yourself in activities they enjoy, or simply by saying ‘hello’.
Advertising seems like the most obvious choice if you’d like to get noticed, but you have many other options.
If you’ve got a physical location, consider setting up shop somewhere your ideal customers roam.
If it’s online, use SEO (search engine optimization) to show up in the right search results.
And to expand your reach, you can write article posts on sites that are popular, or host podcasts where you interview people.
Attraction is key to kick off your effective marketing campaign, so get noticed.
Establish something that’s concrete.
You’ve caught the ideal person’s attention!
But now what?
You take the next step by creating a connection.
Because if you don’t, nothing’s going to happen.
You’ll be a pretty picture they’ll soon forget.
So you must initiate an actual conversation.
And prompt engagement by getting them to participate in something with you.
Even something simple and small could potentially develop into something significant.
After making this connection and sharing an experience, your next step is connecting via social media or gaining their contact details.
The goal could be for them to reply to a message or answer your call.
Whether you connect through an ad they click on, a landing page or a social media post response, your goal could be for them to join your email list, leave a comment or like your page.
You simply must initiate conversation one way or the other and give them even the briefest of experience as part of your effective marketing strategy.
Take it to the next level.
Because you’re ready for a deeper relationship.
So it’s time to seal the deal with an agreement.
In both business and in dating, this negotiation could happen many different times and in many different ways by garnering new levels of trust.
Closing the deal in love could mean you officially go on a date, share a first kiss or enter a committed relationship.
You might consider marriage to be the ultimate close but even in situations of marriage, there are more deals to be made.
The most successful people and couples continue nurturing each other and their relationships.
Closing the deal in business generally means a sale’s been made, although it goes beyond making that first sale to your new customer.
Any time and every time somebody gives you their money, it means you’ve performed well in earning their trust and growing this relationship and that is GREAT!
Effective marketing is obvious in the results you get.
This is how you achieve long-term success.
Closing is the end of the line IF you’re interested solely in short-term relationships.
But in business and in love, nurturing long-term connections is more rewarding.
It evolves into greater trust and loyalty, meaning greater success and security.
And you win at this level by consistently providing “WOW” experiences.
You can send small gifts or affectionate notes or even plan creative dates.
You can also offer encouragement, praise and be a great listener.
The better you know the person you’re in this relationship with the easier it becomes to keep filing the happiness cup.
Whether you reach out to clients to check in with them personally, or offer a surprise bonus for loyalty…
Your clients will appreciate it in the same way they do when you address concerns or problems promptly and enthusiastically.
Especially when you follow up a little later to ensure they’re satisfied with the solution you provided.
The better you know your customers and target audience, the easier it is to generate ways to “WOW” them repeatedly.
Now that’s what effective marketing truly is…
Developing and nurturing mutually beneficial relationships which is the key to your success in both business and in love.
Whether you’re marketing a proposal of affection, or a proposal of solving a problem, you aim to fill a void in the life of another individual.
It’s not about putting your best foot forward, it is about BEING what you’re selling.
That is why integrity is essential for long-lasting relationships both in love and in business.
You now know that great marketing includes the development and nurturing of relationships, but you might not know that, even if you hate marketing, it is a critical skill that can be learned.
In fact, if you’d like to succeed and remain successful, it is the MOST important skill to master if you desire to achieve your full potential in both your professional and personal life.
Because there is so much more to marketing than closing the deal.
You have to know how to negotiate, what language supports the best outcome for both you and your prospect, what solution is best suited to your target audience and much much more.
And it pays to learn from someone who has it down to a fine art and for that, you can click below.
Has your Mind ever wondered…
The same way you attract anyone.
Marketing is a very natural process and we do it all the time, whether we realize it or not.
Effective marketing is, in essence, the building of relationships.
5 simple steps to follow to win at effective marketing are having clarity, creating attraction, establishing connection, closing the deal and nurturing the relationship.
We do this in our professional and personal lives!
If you’d like to be successful, whether for the short-term or the long haul, and whether in love or in business, you have to put yourself out there.
Effective marketing is about more than just having a product and selling it to people, or being a person who would like to have a relationship with another person.
There are key elements to develop as effective marketing is a skill, and a tool that could make or break your relationships, both personal and professional.
What else is effective marketing other than effective business communication?
And effective marketing as well as effective communication apply to both business and personal relationships.
The three fundamentals for effective marketing and thus, effective communication are to have clarity on your goals, a structure or strategy to initiate engagement and knowing your target audience to consistently provide great experiences.
That is how you close deals and when you nurture these relationships that you’ve worked so diligently at building, you can have long-term success.
But if you'd like to master everything about effective marketing for good, realize there’s much more to it than meets the eye and for that, we have training available.