In today’s Millionaire Q&A, we look at how T. Harv Eker answers the question about how to be successful in business by revealing the 3 most absolutely critical things you must get right to succeed in your business, along with 4 marketing steps in the right direction that Harv believes will create repeat business for you.
Ready for the recipe to succeed?
“I just started a Kindle Publishing Business and I’m very excited to be here.
As there’s a lot of moving parts that I’m learning about right now, I’m a bit overwhelmed with all the aspects…
Creating great content, building email lists, creating backend, etc.
What are the top 3 things I need to absolutely nail before moving on to the next aspect of business?”
What an excellent question, don’t you think?
Surely everybody would love to know how to be successful in business and that’s exactly what you’ll learn more about here.
It’s very interesting that the question is about the ‘top 3 things’ before moving on to the next aspect.
So let’s talk a little about the 3 areas of business that are most important for you to focus on...
The 3 major parts of any business, according to Harv, are MARKETING, OPERATIONS, and PRODUCTION, or your product.
When you’re in a ‘brick-and-mortar’ type of business where it’s very expensive to do the brick-and-mortar product…
You know, things like furniture, or lighting, or televisions, or pencils or whatever it is that’s expensive…
What Harv always recommends is that you START with the MARKETING, because he believes that marketing is the most important part of all of it.
And Harv speaks from years of experience when he says that 80% of your success is marketing.
Online, however, since your products cost you very little to nothing, you don’t really have high product or production costs.
Harv reckons that if he had an online situation, here’s the first thing he would do…
He would have or create 2, not 1 but 2 items or 2 products.
Two products have to be created or made available.
“And what are they?” you might ask Harv, and his simple answer is…
A front end product, in other words, a very inexpensive product or service that you’re providing online.
And a back end product.
WHY?
First of all, Harv says it’s because it shouldn’t take all that long to create.
Let’s entertain Harv’s hypothetical scenario, and say it’s information products…
And your main back end product is going to be a $50 item, which is where you’re going to be making a little bit of money.
And your front end product is going to be a $20 item.
So you have a $20 information piece, and you have a $50 information piece, says Harv.
Got it?
Now your prices might be different, but we’re just explaining the principle to you here okay, since we’re sharing Harv’s insights on how to be successful in business, not mediocre…
So, Harv says that NUMBER ONE is to have 2 items, a front end, and a back end.
Then what you’re going to do next, he adds, is to create an irresistible offer.
Since your product doesn’t cost too much, you’re going to take the $20 item and sell it for $1.
Stupid… Ridiculous right?
“But Harv, it’s really worth $20…
It’s an hour-long program where I did a talk and it’s fantastic and it’s worth more than $20, it’s worth $100 actually!”
Well, GREAT!
Harv says you’re giving it away for $1.
Stupid offer… Irresistible!
Understand?
And don’t give it away for free, because Harv insists that that’s a different methodology altogether…
You’ve got the $0 and the $1 but that’s not what we’re doing here today okay….
Harv’s reminding you that you’re looking for a ‘buyer’, because where’s your money going to be?
On the $1?
No.
It’s going to be on the $50 item.
Do you understand Harv’s logic?
This is to start with… $49.99 for a 4-CD set or whatever it is for you.
Then, the next thing on how to be successful in business and kill it is…
Once they buy that $1 item, you’re going to ‘upsell’ them, suggests Harv.
So you’ll ‘upsell’ them to the $50 product immediately, or upsell them to the next product in line…
“We hope you enjoyed our amazing [whatever your front end product is].
Our next product is [whatever your back end product is] and it’s normally $500 but we’re giving it to you for $50…”
Do you understand what Harv’s doing here?
Listen, if you start with the Marketing, what are you going to market?
You’re going to have to market something…
Will it be a webinar, or are you going to do a page?
A page that gets people INTO WHAT?
It has to get people into SOMETHING.
And they better get into something.
Then they better buy something, Harv continues.
And then they better buy something else.
So here you are…
Step number one…
You’ve got 2 items, a front end and a back end.
Step number two…
You’re going to create an irresistible offer on the front end to get them in.
And then you’re going to show them the back end as a back end.
Step number three…
You’re going to do everything you have to do to drive traffic to that front end.
This is where, according to Harv, building your email list, the catch page, joint ventures, and everything you must do to drive traffic comes into play.
So, you’re going to start with 2 items that won’t take that long to create.
You’re going to create an irresistible offer on the front end.
You’re going to have a back end offer.
And now, you have your $50 sale…
The front end sale is just to get them into your circle of trust.
Because you make your money on the back end sale, the $50 one, says Harv.
Now you have to drive traffic into that front piece.
Understand?
What happens after that?
Now you have a lot of traffic, and you’re great at creating a system for traffic.
You go to step four…
NOW you develop a 3rd back end product, and this one’s $200.
You’re getting this, right?
So here you are…
Do you see what just happened here?
You know what…
Harv believes that it doesn’t matter if you’re online or offline.
And here’s one of the key ingredients you must be clear on when it comes to how to be successful in business…
It’s something Harv drives home very hard with people…
The first thing you’ve got to do is solve a problem for somebody…
That’s what Harv would call your PRODUCT.
But he also insists that, if you solve a problem for somebody you’ve got to get paid for it.
And the only way you’ll get paid for it is if you start with something you don’t get paid much for.
Okay?
So people can get in, right?
That’s your product.
Then you create a crazy irresistible offer for it.
Now you’re going to drive traffic to that offer.
Again and again and again and again and again and again, the same thing.
The main thing you’re going to make your money on is the $50 item.
Your “get ‘em in the door” item is your front end $20 thing that’s available for $1 now.
You’re making money on your back end $50 item.
Now you’re going to create a crazy-A$$ system that keeps on doing that $50 item again and again and again and again and again.
Then, says Harv, you’re going to expand your product line.
So you’ll have a $200 or a $500 or a $1,000 item etc. etc. etc.
Yes or yes?!
Now that you know more about how to be successful in business, what else might be standing in your way?
You’ve officially discovered some powerful proven principles and strategies for marketing that can bring the fun back into the game of business.
How will you apply them?
Your review is like a legacy, so if you liked this post or you learned something new and helpful, great, then leave a good star rating and if not, then leave a poor rating - but good or bad, please leave a comment and let others know what you think at the bottom of this page where you see the 'Leave A Review' section.
Has your Mind ever wondered…
The 3 major parts of anybusiness are Marketing, Operations, and Production, or your product.
You’ve got to be in a business situation that you find fulfilling and solve a problem for people.
You have to market your business in a way that causes your audience engagement to spiral upward.
Owning a systemized business is how you build true wealth.
Start where you are with what you have.
You’ll discover that T. Harv Eker shares effective real-world strategies on how to start a business with no money that worked for him when he went from being broke to being a millionaire in 2.5 years.
And if you’d like to know how to be successful in business, then learning from a mentor like Harv will get you there quicker.
If you’re wondering how to be successful in business, learn about the 3 most critical things you absolutely have to nail to ‘get it right’.
There are many elements to Marketing, Operations, and Production, and tending to each critical aspect in the right order is crucial for long-term success.
What T. Harv Eker teaches is basically a roadmap to achieving your goal of business success, so follow his strategies and learn from someone who has failed enough times to know what it takes to be successful.
If you’re asking this question, chances are you already know what not to do, which means you have some experience and have learned some lessons, hopefully.
There’s no desire for complicated roadmaps and keeping the process simple is key.
Follow proven winners and people who are successful in their marketing by modeling what they do and adapting it to your business.
You may discover a millionaire expert you have things in common with and who is already using a strategy that could work well for you in your business.
There are no reviews yet. Be the first one to write one.