Consumers are seeking help, and rather than using aggressive sales techniques, use these 3 critical components for success if you’re building a website.
Effective marketing is about so much more than having a great product or service and getting it sold, or merely creating visibility online.
Wealth Strategist and Author of Secrets of the Millionaire Mind, T. Harv Eker, has learned the secrets behind the winning strategies in marketing which have enabled him to become successful and extremely wealthy and to consistently stay the course.
In this digital world, it's of major benefit to be up to date, and be front and center with the most effective ways of doing business in a way that supports the success you desire.
Effective marketing is not a luxury, it is a necessity if you’re serious about your business, about taking excellent care of your customers and about building wealth.
Knowing your target audience as well as your product is imperative, of course.
But apart from sidestepping the pitfall of focusing solely on your product before really knowing who you’re interacting with, these 3 essential components can help you set up your website for favorable customer engagement and financial success.
Your first component for consideration is to turn your focus toward how you can HELP, instead of how you can sell.
By actually helping your potential customers and the consumers who visit your website, you will automatically sell.
Do you remember the times you landed on a sloppy chaotic webpage, with it’s annoying ads and boxes asking you 'Are you looking for this, or that, or the next thing...'?
You weren’t thinking of buying whatever’s popping up before, and you're even less inclined to entertain that idea now that you’re getting these irksome demands to click your precious time away, right?
Whenever you’re marketing online, consider that people don’t necessarily shop online and that they are instead researching online.
Most people venture online to research how to go about buying a new car, or how to improve their business and increase their success, or to learn more about raw foods or whatever it might be for each individual.
So when your website is designed around helping people, rather than selling to them, people feel they can learn about what they’re interested in simply by reading what you have available on your website.
Therefore, focus more on educating, informing and revealing.
If you ‘sell’, you’ll likely fail.
By helping people who visit your website, you build rapport and credibility.
Because people are learning from you and trust you, they believe in you and by virtue of such you reveal the value of your service or product.
This is what will influence them to buy from you and it is absolutely critical to what you’re doing online.
Everything you have on your website, every graphic, every button, every single word you have on every page must center around helping, not around selling.
Build it to be most appealing to the researcher, not to the shopper.
Save the multiple-page sales letters as well as the paper.
Whatever your field or your industry, and whatever it is you do, or whatever your area of expertise is, people desire more information on it.
If you provide visitors with the research they’ve been looking for in your pages, they’ll contact you, or call you, or email you or place an order right off your website.
This is the mindset of most online-researcher-pre-shoppers… “What’s in it for me?”
So naturally this is the first question you should be answering on your website.
If you’re unable to answer this question at the very top of your page, then change the page, or risk losing the interest of your visitors.
Who’s going to spend time on one website out of countless others if you don’t have what they’re looking for?
Don’t let the first thing someone sees be all about your mission statement, how fantastic and great you are with your Ph.D and sportscar.
People don’t relate to that and they don’t care - they're just in the market for information and they'd like to know if you can help them with a problem.
It’s not about you, your consumers have a desire to improve their own lives, and it must be visible when they land on your page.
Your visitors care about what it is you are going to be doing for them.
Of course, making testimonials and credentials available for them will be helpful, and can be skillfully translated by writing good headlines and dispensing information that will keep them engaged.
Allow your readers to immerse in the experience of browsing your website.
Let them feel that, if they spend their time here, they’ll be learning something valuable, something new. something they didn’t know before.
How well you know your offers, products and services will not determine your sales success.
But if you’re ready for your customers when they visit your website, and you know your target audience, know what they’re looking for and give it to them, you have a goldmine.
If you have an existing website and you’re not quite getting the results you’d hoped for, nothing stops you from making some changes for the better.
If you’re building a website for the first time and you're aiming to get off to a great start, then you’re in luck!
These 3 components are simple to implement and effective to improve engagement on your website.
You can provide a much clearer picture of the benefits a consumer would have if they engage with you and ultimately invest in what you have to offer.
Help people by providing a reason for them to look at the solutions you offer and make it simple for consumers to find answers to their burning questions.
Shift your focus from you and what you do, to how others benefit because of you.
And learn from the best!
Has your Mind ever wondered…
If you’re thinking “SALES” is the main objective, think again.
If you’re building a website, focus rather on “HELPING PEOPLE” because if you give them value when they land on your page, you will inevitably make sales.
Use these 3 components to improve your traffic, engagement and the time people spend on your site.
The type of website where ‘researchers’ find exactly what they’re looking for and become buyers because of the value, information and education they discover when they visit your website.
In today’s digital age with more and more people becoming independent and looking for ways they can do things themselves, yes you can.
And if you’re building a website, these 3 elements are critical to consider if you’d like to make money as effective marketing is key to your success - emphasis on effective of course!